defrance represents photographers.
We were asked to create a special offer for defrance to gain new customers who probably never had any contact with this kind of professional photography in the past: medium-sized businesses that are used to producing most of their advertising material in-house.
'defrance BASICS' combines all benefits of great photography, at a very good price through direct ways of communication, and very specific planning.
To promote defrance BASICS we created a simple but effective direct-mailing as well as a special website to illustrate the key benefits of high quality photographs. The aim was to show that this level of photo- graphy doesn’t have to be elitist, arty or even expensive at all.
In the end it’s all about a good image ...