Official teamposter, matchday campaign, auto­graph cards and scoreboard visuals for the 2017/18 season of Düssel­dorf’s most traditional football club Fortuna Düssel­dorf – together with Michael Gueth Photo­graphy and Jan Wischer­mann Retouching.

Creative Concept / Art Direction / Text / Campaign / Visuals / 2017 – 2018

OS-F95-Teamposter_2017-18
OS-F95-AutographCard_Rensing
OS-F95-AutographCard_Fink
OS-F95-AutographCard_Neuhaus
OS-F95-AutographCard_Hennings
OS-F95-AutographCard_Lucoqui
OS-F95-AutographCard_Hoffmann
OS-F95-AutographCards
OS-F95-SocialMedia_Roster
OS-F95-Scoreboard_Goal3
OS-F95-Scoreboard-Goal_Neuhaus
OS-F95-Scoreboard-Goal_Bellinghausen
OS-F95-Scoreboard-Goal_Hennings
OS-F95-Scoreboard-Goal_Sobottka
OS-F95-Scoreboard_Yellow
OS-F95-Scoreboard_YellowRed
OS-F95-Teamposter_CloseUp

Our main goal was to come up with a fresh concept and an eye-catching overall appearance with rough edges that expands the clean look of the well-established typography campaign through the use of additional imagery – without losing the campaign’s characteristic tongue-in-cheek wordplays, which now became playful hashtags to open up the whole communication to fans, supporters and even opponents. 95 olé!

OS-F95-Matchday-01-Braunschweig_2017_Landscape
OS-F95-Matchday-02-Kaiserslautern_2017_Portrait
OS-F95-Matchday-03-Berlin_2017_Landscape
OS-F95-Matchday-04-Regensburg_2017_Portrait
os-f95-matchday-05-duisburg_2017_landscape
os-f95-matchday-06-darmstadt_2017_portrait
os-f95-matchday-07-heidenheim_2017_landscape
os-f95-matchday-08-dresden_2017_portrait
os-f95-matchday-09-nurnberg_2017_landscape
os-f95-matchday-10-aue_2018_portrait
os-f95-matchday-11-sandhausen_2018_landscape
os-f95-matchday-12-greutherfurth_2018_portrait
os-f95-matchday-13-stpauli_2018_landscape
os-f95-matchday-14-bielefeld_2018_portrait
os-f95-matchday-15-bochum_2018_landscape
os-f95-matchday-16-ingolstadt_2018_portrait
os-f95-matchday-17-kiel_2018_landscape